C  o m p a n y   P r o f i l e
 

In order to guarantee supplying of such distinguished products to the Jordanian as well as Arabian consumers that they are used to consume during the past seventy years based on top quality and suitable prices, Mr. Adnan Al Kasih setup a new plant by the end of 1997 for manufacturing of Tahini, Halawa, and hulled sesame. He named it “Kasih Factories Group for Foodstuff” (KFG). Mr. Al kasih made his long experience, which dates back to the year 1958 available at the service of this group.

The assets of the new plant amounted to more than US $ 3 Million. The machinery and equipment for this plant were imported from Arabian as well as from European countries.

It is worth to say that our plant is a unique one in the region as regarding of using modern technology in manufacturing Halawa , Tahini & Hulled sesame with fully automated production lines without being touched by hands.

More than 70 years of steady continuous growth, coupled with innovation and Quality in the company's approach to production, sales, and services have made out of KFG a leader in the Tahini, Halawa & Hulled sesame processing in Jordan. It has been growing, diversifying and developing to provide its customers with products and services, which fulfill the highest standards of Quality.

Our expansion has also spread to many countries; the famous taste kasih products have reached USA, Canada, Romania, Gulf States.

KFG proved its capabilities to manufacture excellent Quality products in several and International trade fairs. Among those fairs is our participation in the Anuga Fair, Germany.

KFG managerial and technical team has been undergoing continuous training and program updating in order to provide the consumer with excellent Quality products. Seminars and training lectures within and outside the company have increased tremendously. As the company began to expand and diversify further to seize growth opportunities, new departments with qualified employees were created to support and develop the full potential of this widening network:

A complete computerized system was installed. Since then, a continuous improvement in hardware and software use has been undergoing.

A complete Quality Control and Research & Development department has been introduced. Its personnel has been constantly trained and updated on the latest technology to meet the highest Quality.

With the sales expansion and the presence of fierce competition at the local and international level, a Marketing and Sales Department has been created to fulfill customer needs and guarantee satisfaction all over the world.

KFG is planning its future confidently by conducting research and initiating development programs in order to meet the challenges of modern technologies in the food-processing field. Our success relies mainly in Quality, Diversification, Expansion, and Market Leadership.

In our diversification strategy, we offer to our customers a wide variety of products and including fancy choices and others quality grades to satisfy our clients’ needs in a customized way.

Modernize the QRT Department to fully maintain strict Quality Control and insure customer satisfaction according to ISO 9002 and HACCP standards.

Quality Statement

The company's mission is to provide its customers with products and services, which fulfill the highest Quality requirements.

Our mission statement includes:
 

Only the finest sesame seeds make our final selection and are fit to be processed under the KFG label. We insure that their freshness and nutritional value are sealed in. As a result, the name Kasih Factories Group (KFG) has become synonymous of Quality, great taste, nutritional value and product variety.

A team of experienced staff monitors every step of the production process to insure a continuous and regular control on Product Quality.

Steps include: raw material inspecting, handling, storing, processing, packaging, control of Quality, marketing, forwarding, and delivering.

In addition to the success of KFG in the Jordanian market, the name KFG became well known in the Arab and International markets for its consistent service and excellent Quality products

Mission

It is the policy of KFG to satisfy our customers by meeting or exceeding their requirements through adopting the best available international standards in every area of its activities. This is achieved through continuous improvement, commitment towards sustaining high level of team spirits, human resources development, using high technology, safety of all its products, and developing new products.

The policy is implemented through the company’s ISO 9002; 1994 & HACCP quality systems, which covers all the company’s operations and applies to all company personnel.

Quality Alerts

After receiving our ISO certificate and HACCP we sure have many issues to work for. One of our great jobs is to follow up the market and always share our experience with others.
After one year of being ISO 9002 certified, we are proud to invite you sharing our success on passing the ISO audit, without any non-conformity. The most positive aspects were: Good improvement in management, Review process, Good commitment to Quality, and Good progress in tracking corrective action, and in preventive maintenance program. This means that through our Quality policy, we are and will continue working to satisfy customers’ requirements, which from their side will appreciate a better assistance, supplied products of Quality and innovation in food categories.

 

Strategies of Export
Marketing and selling our products to the foreign countries is not ruled anymore by the old traditional techniques. Nowadays, it is more directed towards the new and specified needs of the consumers of the third millinium. Our main goal is to target the wider segment of the consumers of the foreign countries and not only the ethnic groups. This is done by cooperating with well established companies who have channels of distribution that cover all the different kinds and levels of customers and all levels of retailers and supermarkets. We hope such plicy will allow us again to reach our main goal, which is non-ethnic export market.